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Is Beauty of Joseon Trending?

Google search interest for Beauty of Joseon worldwide, tracked over the last five years.

📍 Worldwide📊 Zalando Brands

Search interest: Beauty of Joseon

10080604020020222023202420252026

What the data shows

Search interest in Beauty of Joseon has risen over the period: the yearly high moved from 13 in 2022 to 100 in 2026, which is also the high point of the whole series, set in April 2026.

  • Peak interest: April 2026 (index 100)
  • Recent level (last 12 weeks): index 54 of 100
  • Change, first vs. latest 12 months: +1581%
  • Period covered: October 2021 – October 2026

Values are Google's relative search index, where 100 is the highest point in the period — not absolute search volume.

About Beauty of Joseon

This trend is gaining attention in the market with innovative products and modern design that appeal to consumers seeking quality and style.

Stock market exposure

Owned by Goodai Global, which is privately held; it is preparing a KOSPI listing, reportedly for around early 2027. There is no listed stock that gives direct exposure. All listed companies →

As of October 2026. For information only, not investment advice — see the disclaimer.

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