Is d'Alba Trending?
Google search interest for d'Alba worldwide, tracked over the last five years.
Search interest: d'Alba
What the data shows
Search interest in d'Alba has risen over the period: the yearly high moved from 21 in 2022 to 86 in 2025, against an all-time high of 100 in March 2026.
- Peak interest: March 2026 (index 100)
- Recent level (last 12 weeks): index 82 of 100
- Change, first vs. latest 12 months: +438%
- Period covered: October 2021 – September 2026
Values are Google's relative search index, where 100 is the highest point in the period — not absolute search volume.
About d'Alba
d'Alba is a South Korean skincare brand built on a single hero product: a white-truffle spray serum, known in Korea as the "flight attendant mist", which was the brand's first launch and remains its signature. The company was founded by Ban Seong-yeon, a former strategy consultant.
The search data has risen in every full year: a yearly average of about 15 in 2022, 18 in 2023, 29 in 2024 and 55 in 2025, and in the mid-eighties so far in 2026. Unlike most of the K-beauty names collected here, interest over the latest quarter has held close to the level of the quarter before rather than falling back from the spring.
The business numbers move in the same direction. d'Alba Global reported 2024 revenue up 54% to 309.1 billion won, with operating profit up 84%, and listed on the Korean stock exchange in May 2025. The listing matters for the search curve because it adds investors and the financial press to the audience searching the name.
The caution is concentration. A brand defined by one product is exposed if that product's format falls out of favour or is copied cheaply, and a mist serum is not hard to imitate. The broadening of the range beyond the original mist is the thing to watch.
Stock market exposure
d'Alba belongs to d'Alba Global (KRX: 483650). This is the company’s main business, so the search trend relates directly to the stock. Listed in May 2025. All listed companies →
As of October 2026. For information only, not investment advice — see the disclaimer.
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