Is Doc Martens Trending?

What the data shows

Search interest in Doc Martens has fallen over the period: the yearly high moved from 100 in 2021 to 56 in 2025, against an all-time high of 100 in November 2021.

The pattern is clearly seasonal. Averaged across the full period, interest is highest in November (57 of 100) and lowest in June (22) — a swing of roughly 2.6x, and the peak lands in the same part of the year in 5 of the 5 years measured. Any single reading therefore says as much about the month it was taken in as about the underlying direction.

• Peak interest: November 2021 (index 100)
• Recent level (last 12 weeks): index 39 of 100
• Change, first vs. latest 12 months: -33%
• Period covered: January 2021 – January 2026

Values are Google's relative search index, where 100 is the highest point in the period — not absolute search volume.

About Doc Martens

Dr. Martens is a British footwear brand built on air-cushioned soles, yellow welt stitching and a long association with punk and subcultural identity — an identity the company has since had to sell at the scale a listed business requires.

The search data here runs against the direction of most trends on this site. The high point of the whole five-year period falls at its very beginning, in late 2021, and the yearly average has fallen in every year since. This is not a seasonal dip or a soft patch: it is a sustained decline from a peak that has not been approached again.

That peak has an obvious explanation. The pandemic pushed buyers towards durable, long-lasting footwear at the same moment the brand listed on the London Stock Exchange, and the two effects compounded. What followed was the harder part — holding attention once the durability trade unwound and comfort-led sneakers reclaimed everyday wear.

The counterpoint is that falling search interest is not the same as a failing brand. A boot bought to last a decade generates fewer repeat searches than a shoe replaced every year, so decline from a pandemic-era spike may simply be a return to a normal baseline. The honest reading is that the data shows attention receding, and cannot on its own tell you whether sales are following.

The full story

Dr. Martens 1460: From Teenage Armor to a Year of Pivot

More in Apparel

Compare Doc Martens with other apparel trends.