Is Latisse Trending?

What the data shows

Search interest in Latisse has fallen over the period: the yearly high moved from 100 in 2021 to 55 in 2025, against an all-time high of 100 in June 2021.

• Peak interest: June 2021 (index 100)
• Recent level (last 12 weeks): index 43 of 100
• Change, first vs. latest 12 months: -27%
• Period covered: February 2021 – January 2026

Values are Google's relative search index, where 100 is the highest point in the period — not absolute search volume.

About Latisse

Latisse is a prescription treatment for hypotrichosis (thin lashes) containing bimatoprost; applied to lashes to promote growth.

Latisse gains search interest from consumers seeking lash growth solutions; interest correlates with lash trends and telehealth access.

The brand faces competition from OTC alternatives like Grande Lash; interest remains tied to prescription and professional channels.

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