Is Madagascar Centella Trending?
Google search interest for Madagascar Centella worldwide, tracked over the last five years.
Search interest: Madagascar Centella
What the data shows
Search interest in Madagascar Centella has risen over the period: the yearly high moved from 3 in 2022 to 54 in 2025, against an all-time high of 100 in March 2026.
- Peak interest: March 2026 (index 100)
- Recent level (last 12 weeks): index 47 of 100
- Change, first vs. latest 12 months: +2531%
- Period covered: October 2021 – September 2026
Values are Google's relative search index, where 100 is the highest point in the period — not absolute search volume.
About Madagascar Centella
Madagascar Centella is the product line that made the Korean brand SKIN1004 known abroad. The brand was launched in 2016 by Craver Corporation and built around Centella asiatica sourced from Madagascar, a soothing plant extract used for sensitive and irritated skin; it is now sold in more than seventy countries.
The search data starts late and accelerates. Interest is negligible until the autumn of 2023, then the yearly average rises from about 11 in 2024 to 29 in 2025 and around 50 so far in 2026, with the highest week in March 2026.
What is notable is that people search for the product line rather than for the brand. That is a common pattern when a single hero product carries a brand into new markets: buyers learn the name on the bottle before they learn the company, and recommendations circulate by product. Centella itself has become one of the defining ingredients of the K-beauty category, which lifts every product that names it.
The caution is that an ingredient-led product name is easy to compete with. Many brands now sell centella products, and a buyer searching for "Madagascar centella" may land on a competitor. The line's lead depends on the brand keeping its name attached to the ingredient.
Stock market exposure
Owned by Goodai Global, which is privately held; it is preparing a KOSPI listing, reportedly for around early 2027. There is no listed stock that gives direct exposure. All listed companies →
As of October 2026. For information only, not investment advice — see the disclaimer.
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