Is Milani Trending?

What the data shows

Search interest in Milani has held broadly steady over the period: the yearly high was 59 in 2021 and 66 in 2025, against an all-time high of 100 in April 2022.

• Peak interest: April 2022 (index 100)
• Recent level (last 12 weeks): index 50 of 100
• Change, first vs. latest 12 months: +3%
• Period covered: February 2021 – January 2026

Values are Google's relative search index, where 100 is the highest point in the period — not absolute search volume.

About Milani

Milani is a drugstore makeup brand known for bold color, baked blushes, and affordable dupes for premium products.

Milani gains search interest from makeup enthusiasts seeking value; interest spikes around viral product moments and comparison content.

The brand appeals to TikTok and YouTube makeup communities; strong in the US and expanding internationally.

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