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Is NFL Trending?

Google search interest for NFL worldwide, tracked over the last five years.

📍 Worldwide📊 Zalando Brands

Search interest: NFL

10080604020020222023202420252026

What the data shows

Search interest in NFL has risen over the period: the yearly high moved from 66 in 2022 to 92 in 2026, against an all-time high of 100 in January 2024.

The pattern is strongly seasonal. Averaged across the full period, interest is highest in January (61 of 100) and lowest in June (5) — a swing of roughly 13.5x, and the peak lands in the same part of the year in 5 of the 5 years measured. Any single reading therefore says as much about the month it was taken in as about the underlying direction.

  • Peak interest: January 2024 (index 100)
  • Recent level (last 12 weeks): index 27 of 100
  • Change, first vs. latest 12 months: +12%
  • Period covered: October 2021 – October 2026

Values are Google's relative search index, where 100 is the highest point in the period — not absolute search volume.

About NFL

This trend is gaining attention in the market with innovative products and modern design that appeal to consumers seeking quality and style.

Stock market exposure

This is a sports league rather than a company, so there is no direct stock exposure. All listed companies →

As of October 2026. For information only, not investment advice — see the disclaimer.

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