Is Niacinamide Trending?
Google search interest for Niacinamide worldwide, tracked over the last 5 years.
Searches for 'Niacinamide' on Google
What the data shows
Search interest in Niacinamide has risen over the period: the yearly high moved from 31 in 2021 to 100 in 2025, which is also the high point of the whole series, set in November 2025.
- Peak interest: November 2025 (index 100)
- Recent level (last 12 weeks): index 76 of 100
- Change, first vs. latest 12 months: +169%
- Period covered: February 2021 – January 2026
Values are Google's relative search index, where 100 is the highest point in the period — not absolute search volume.
About Niacinamide
Niacinamide is a form of vitamin B3 used in skincare for pore refinement, oil control, and barrier support; popular in serums and toners.
Niacinamide search interest has surged with the skincare ingredient education trend; strong among acne-prone and oily skin consumers.
Interest correlates with dermatologist and influencer recommendations; The Ordinary and similar brands drive discovery.
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