Is NYX Trending?
Google search interest for NYX worldwide, tracked over the last five years.
Search interest: NYX
What the data shows
Search interest in NYX has risen over the period: the yearly high moved from 64 in 2021 to 100 in 2025, which is also the high point of the whole series, set in November 2025.
- Peak interest: November 2025 (index 100)
- Recent level (last 12 weeks): index 85 of 100
- Change, first vs. latest 12 months: +66%
- Period covered: February 2021 – January 2026
Values are Google's relative search index, where 100 is the highest point in the period — not absolute search volume.
About NYX
NYX is a makeup brand owned by L'Oréal, known for professional-quality products at drugstore prices and a wide shade range.
NYX gains search interest from makeup enthusiasts and MUA communities; interest spikes around new launches and tutorial-driven product discovery.
The brand benefits from strong social presence and influencer partnerships; popularity remains high in the US, UK, and European markets.
Official website: nyxcosmetics.com
Stock market exposure
NYX belongs to L'Oréal (EPA: OR). It is a small part of a much larger company, so its search trend says little about the stock on its own. All listed companies →
As of October 2026. For information only, not investment advice — see the disclaimer.
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