Is NYX Trending?

What the data shows

Search interest in NYX has risen over the period: the yearly high moved from 64 in 2021 to 100 in 2025, which is also the high point of the whole series, set in November 2025.

• Peak interest: November 2025 (index 100)
• Recent level (last 12 weeks): index 85 of 100
• Change, first vs. latest 12 months: +66%
• Period covered: February 2021 – January 2026

Values are Google's relative search index, where 100 is the highest point in the period — not absolute search volume.

About NYX

NYX is a makeup brand owned by L'Oréal, known for professional-quality products at drugstore prices and a wide shade range.

NYX gains search interest from makeup enthusiasts and MUA communities; interest spikes around new launches and tutorial-driven product discovery.

The brand benefits from strong social presence and influencer partnerships; popularity remains high in the US, UK, and European markets.

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