Is Pat Mcgrath Trending?

What the data shows

Search interest in Pat Mcgrath has risen over the period: the yearly high moved from 22 in 2021 to 29 in 2025, against an all-time high of 100 in October 2023.

• Peak interest: October 2023 (index 100)
• Recent level (last 12 weeks): index 16 of 100
• Change, first vs. latest 12 months: +9%
• Period covered: February 2021 – January 2026

Values are Google's relative search index, where 100 is the highest point in the period — not absolute search volume.

About Pat Mcgrath

Pat McGrath Labs is a luxury makeup brand founded by legendary makeup artist Pat McGrath, known for bold pigments and editorial quality.

Pat McGrath gains search interest from makeup collectors and professionals; interest spikes around launches and limited editions.

The brand maintains prestige positioning despite competition from accessible alternatives.

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