Is Rohto Mentholatum Trending?

What the data shows

Search interest in Rohto Mentholatum has risen over the period: the yearly high moved from 38 in 2021 to 100 in 2025, which is also the high point of the whole series, set in October 2025.

• Peak interest: October 2025 (index 100)
• Recent level (last 12 weeks): index 62 of 100
• Change, first vs. latest 12 months: +261%
• Period covered: February 2021 – February 2026

Values are Google's relative search index, where 100 is the highest point in the period — not absolute search volume.

About Rohto Mentholatum

Rohto Mentholatum is a Japanese brand known for cooling eye drops, lip care, and topical analgesics with menthol-based formulations.

Rohto Mentholatum gains search interest from travelers, gamers, and office workers seeking eye refreshment; popular in Asia and growing in the West.

The brand appeals to consumers wanting pharmaceutical-grade eye care at accessible prices; interest correlates with digital eye strain awareness.

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