Is Rusk Trending?

What the data shows

Search interest in Rusk has risen over the period: the yearly high moved from 73 in 2021 to 100 in 2025, which is also the high point of the whole series, set in September 2025.

• Peak interest: September 2025 (index 100)
• Recent level (last 12 weeks): index 77 of 100
• Change, first vs. latest 12 months: +15%
• Period covered: February 2021 – January 2026

Values are Google's relative search index, where 100 is the highest point in the period — not absolute search volume.

About Rusk

Rusk is a professional haircare brand offering salon-quality products for styling, treatment, and color care.

Rusk gains search interest from stylists and consumers seeking professional formulas; interest correlates with salon trends and at-home styling.

The brand appeals to those wanting salon performance in retail products.

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