Is Shokz Trending?

What the data shows

Search interest in Shokz has risen over the period: the yearly high moved from 1 in 2021 to 100 in 2025, which is also the high point of the whole series, set in November 2025.

The pattern is clearly seasonal. Averaged across the full period, interest is highest in November (39 of 100) and lowest in January (16) — a swing of roughly 2.5x, and the peak lands in the same part of the year in 4 of the 4 years measured. Any single reading therefore says as much about the month it was taken in as about the underlying direction.

• Peak interest: November 2025 (index 100)
• Recent level (last 12 weeks): index 74 of 100
• Change, first vs. latest 12 months: +12192%
• Period covered: December 2020 – December 2025

Values are Google's relative search index, where 100 is the highest point in the period — not absolute search volume.

About Shokz

Shokz makes open-ear headphones using bone conduction technology, allowing users to hear music and podcasts while staying aware of their surroundings.

Shokz gains search interest from runners, cyclists, and outdoor enthusiasts who prioritize safety; interest spikes during marathon and fitness seasons.

The brand differentiates from traditional earbuds by avoiding ear blockage, appealing to users who want situational awareness during workouts and commuting.

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