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Is Sorel Trending?

Google search interest for Sorel worldwide, tracked over the last five years.

📍 Worldwide📊 Zalando Brands

Search interest: Sorel

10080604020020222023202420252026

What the data shows

Search interest in Sorel has fallen over the period: the yearly high moved from 85 in 2022 to 60 in 2026, against an all-time high of 100 in November 2021.

The pattern is strongly seasonal. Averaged across the full period, interest is highest in November (67 of 100) and lowest in July (21) — a swing of roughly 3.2x, and the peak lands in the same part of the year in 4 of the 5 years measured. Any single reading therefore says as much about the month it was taken in as about the underlying direction.

  • Peak interest: November 2021 (index 100)
  • Recent level (last 12 weeks): index 26 of 100
  • Change, first vs. latest 12 months: -6%
  • Period covered: October 2021 – October 2026

Values are Google's relative search index, where 100 is the highest point in the period — not absolute search volume.

About Sorel

This trend is gaining attention in the market with innovative products and modern design that appeal to consumers seeking quality and style.

Stock market exposure

Sorel belongs to Columbia Sportswear (NASDAQ: COLM). It is a small part of a much larger company, so its search trend says little about the stock on its own. All listed companies →

As of October 2026. For information only, not investment advice — see the disclaimer.

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