Is Sumba Trending?

What the data shows

Search interest in Sumba has risen over the period: the yearly high moved from 69 in 2021 to 100 in 2025, which is also the high point of the whole series, set in August 2025.

• Peak interest: August 2025 (index 100)
• Recent level (last 12 weeks): index 83 of 100
• Change, first vs. latest 12 months: +65%
• Period covered: January 2021 – January 2026

Values are Google's relative search index, where 100 is the highest point in the period — not absolute search volume.

About Sumba

Sumba is an Indonesian island east of Bali, known for surf, traditional villages, and less commercialized tourism.

Sumba gains search interest from travelers seeking alternatives to crowded Bali; interest has grown as sustainable and off-the-beaten-path travel rises.

The island appeals to surfers, cultural travelers, and eco-tourism seekers; search spikes align with travel planning seasons.

More in Places

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