Is Tamburins Trending?
Google search interest for Tamburins worldwide, tracked over the last five years.
Search interest: Tamburins
What the data shows
Search interest in Tamburins has risen over the period: the yearly high moved from 73 in 2022 to 100 in 2025, which is also the high point of the whole series, set in October 2025.
- Peak interest: October 2025 (index 100)
- Recent level (last 12 weeks): index 54 of 100
- Change, first vs. latest 12 months: +882%
- Period covered: October 2021 – September 2026
Values are Google's relative search index, where 100 is the highest point in the period — not absolute search volume.
About Tamburins
Tamburins is a Korean fragrance and body-care brand owned by the group behind the eyewear label Gentle Monster. It is best known for perfumed hand creams, solid perfumes and a perfume balm, sold through stores that are designed as art installations as much as shops.
The search data shows a fast rise followed by a plateau. The yearly average climbs from about 11 in 2022 to 32 in 2023 and 53 in 2024, then holds at around 58 in both 2025 and 2026 to date. The highest week falls in October 2025, and interest is consistently higher in autumn than in January.
The step up in 2023 and 2024 coincides with the brand's campaign with BLACKPINK's Jennie, launched in late 2023, which carried the name well beyond Korea. Since then the growth has stopped but the level has held, which is a different and arguably healthier signal: the brand kept the audience the campaign brought in.
That plateau is the point worth taking away. A celebrity campaign can buy a step change in attention, but only the product can hold it, and two flat years at the new level suggest it has. The question now is whether the next leg of growth comes from new categories or simply from more shops.
Official website: tamburins.com
Stock market exposure
We found no listed company behind Tamburins; it appears to be privately held, so there is no listed stock that gives direct exposure. All listed companies →
As of October 2026. For information only, not investment advice — see the disclaimer.
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