Is UGG Trending?
Google search interest for UGG worldwide, tracked over the last five years.
Search interest: UGG
What the data shows
Search interest in UGG has fallen over the period: the yearly high moved from 67 in 2022 to 41 in 2026, against an all-time high of 100 in November 2024.
The pattern is strongly seasonal. Averaged across the full period, interest is highest in December (63 of 100) and lowest in June (9) — a swing of roughly 7.4x, and the peak lands in the same part of the year in 5 of the 5 years measured. Any single reading therefore says as much about the month it was taken in as about the underlying direction.
- Peak interest: November 2024 (index 100)
- Recent level (last 12 weeks): index 20 of 100
- Change, first vs. latest 12 months: +67%
- Period covered: October 2021 – October 2026
Values are Google's relative search index, where 100 is the highest point in the period — not absolute search volume.
About UGG
This trend is gaining attention in the market with innovative products and modern design that appeal to consumers seeking quality and style.
Stock market exposure
UGG belongs to Deckers Brands (NYSE: DECK). It is a significant part of the business. All listed companies →
As of October 2026. For information only, not investment advice — see the disclaimer.
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