Is Unove Trending?

What the data shows

Search interest in Unove has risen over the period: the yearly high moved from 7 in 2022 to 78 in 2025, against an all-time high of 100 in August 2026.

• Peak interest: August 2026 (index 100)
• Recent level (last 12 weeks): index 75 of 100
• Change, first vs. latest 12 months: +4994%
• Period covered: October 2021 – September 2026

Values are Google's relative search index, where 100 is the highest point in the period — not absolute search volume.

About Unove

Unove is a Korean haircare brand launched in 2021 with a simple premise: to bring the formulation standards and sensory appeal of skincare to hair. Its best-known product is the Deep Damage Treatment EX, a protein-rich rinse-off treatment that became a viral bestseller, and it is a frequent top seller at Korea's Olive Young.

The search data has risen in every full year since launch: a yearly average of about 2 in 2022, 14 in 2023, 30 in 2024 and 46 in 2025, and the mid-sixties so far in 2026. Unusually for this dataset, the highest week falls at the very end of the series, in late August 2026, and interest over the latest quarter is above the quarter before.

That makes Unove one of the few K-beauty names here that has not pulled back from a spring peak. The broader shift behind it is the "skinification" of haircare — buyers applying the ingredient-literate habits of K-beauty skincare to their hair — and Korean brands are well placed to supply it. The brand's move into Sephora in the US is the kind of distribution step that turns a domestic hit into an international one.

The caution is that haircare is crowded and loyalty is low, and a viral treatment can be displaced by the next one. Sustained growth after the first viral product is what separates a brand from a moment, and Unove's curve is still being written.

Stock market exposure

We found no listed company behind Unove; it appears to be privately held, so there is no listed stock that gives direct exposure. All listed companies →

As of October 2026. For information only, not investment advice — see the disclaimer.

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