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Is Wakemake Trending?

Google search interest for Wakemake worldwide, tracked over the last five years.

šŸ“ WorldwidešŸ“Š Korean Beauty

Search interest: Wakemake

10080604020020222023202420252026

What the data shows

Search interest in Wakemake has risen over the period: the yearly high moved from 13 in 2022 to 81 in 2025, against an all-time high of 100 in March 2026.

  • Peak interest: March 2026 (index 100)
  • Recent level (last 12 weeks): index 61 of 100
  • Change, first vs. latest 12 months: +744%
  • Period covered: October 2021 ā€“ September 2026

Values are Google's relative search index, where 100 is the highest point in the period ā€” not absolute search volume.

About Wakemake

Wakemake is the in-house makeup brand of CJ Olive Young, Korea's dominant health and beauty retailer. It is positioned as affordable "young professional" makeup and is best known for its eye palettes, including the Soft Blurring range.

The search data has risen in every full year: a yearly average of about 9 in 2022, 19 in 2023, 42 in 2024 and 50 in 2025, and the high sixties so far in 2026, with the highest week in March 2026.

Wakemake's growth says as much about Olive Young as about the brand. As Olive Young has become the default shopping destination for K-beauty ā€” for Korean shoppers and for the visitors who treat its stores as a stop on a trip to Seoul ā€” its own label benefits from shelf space and visibility that independent brands have to fight for. The brand has also begun appearing outside Korea, including in Sephora and Faces stores in the United Arab Emirates.

The caution is that a retailer's own brand depends on the retailer. Its reach outside Korea will be limited by how much of Olive Young's distribution travels with it, and private-label makeup competes on price in a category where loyalty is easily lost.

Stock market exposure

Wakemake belongs to CJ Corp (KRX: 001040). It is a small part of a much larger company, so its search trend says little about the stock on its own. Sold through CJ Olive Young, CJā€™s unlisted beauty retail arm. All listed companies ā†’

As of October 2026. For information only, not investment advice ā€” see the disclaimer.

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