Is Phuket Trending?

What the data shows

Search interest in Phuket has risen over the period: the yearly high moved from 33 in 2021 to 100 in 2025, which is also the high point of the whole series, set in November 2025.

• Peak interest: November 2025 (index 100)
• Recent level (last 12 weeks): index 90 of 100
• Change, first vs. latest 12 months: +257%
• Period covered: January 2021 – January 2026

Values are Google's relative search index, where 100 is the highest point in the period — not absolute search volume.

About Phuket

Phuket is Thailand's largest island and a major tourist destination known for beaches, nightlife, and gateway access to the Andaman Sea.

Phuket search interest correlates with Thailand reopening post-pandemic and seasonal travel planning; strong in Asia-Pacific and Western markets.

The destination appeals to beach, diving, and party tourism; interest rebounds with flight availability and travel restrictions easing.

The full story

Bali or Phuket: What the Trend Data Says About 2026

More in Places

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